After reading Andrew Vanden Bossche’s High Aspirations for High Scores article on Gamasutra, I’m really surprised at all the ways Bulletstorm’s “Echoes mode” demo failed to hold my hand, and found it to be a major stumbling block in the game’s otherwise stellar promotion.
Would like to try and dissect the marketing experience so far, here: Continue reading “Marketing Concepts: the Calculated Climate Change of Bulletstorm”